This week I am delivering a session on personal brand. In my preparation for this presentation, I had read lots and reflected upon what a great personal brand looks like and how it can help someone when they are looking for a job. I was going to do a bulleted list of the best things to do with a personal brand but I wrote the first bullet and said to myself, "this is not working". So, I will just share with you some of my thoughts A personal brand is just that, personal, talk